Friday, October 15, 2010: For all those of you have been making your shopping wish-list, Sony Ericsson is playing genie, and inviting you to make your dream come true. Grab a Sony Ericsson phone this season, and you may just win a shopping spree accompanied by none other than the Sony Ericsson brand ambassador and bollywood queen - Kareena Kapoor, complete with Rs 5 lakh in shopping money!

The campaign, starting from 11th Oct, will consider anyone purchasing a Sony Ericsson phone between October 10, 2010 & November 07, 2010 and submitting an entry via SMS on why they wish to go shopping with Kareena - for a grand lucky draw. The winner with the best reason gets a chance to spend Rs.5 lakh on all things material, with the stylish actress by their side.

While the grand winner would be revving up for a dream shopping date with Kareena, others need not lose heart. To celebrate the festivity in the air, Sony Ericsson has brought in some really cool accessories bundled with a range of phones - Xperia X10 and X10 Mini come with three stylish colored snap-on covers in a selection of colors ranging from blue, red, white, pink and orange. Other popular models like Hazel, Aspen, Aino, Vivaz pro, Vivaz, Naite, Elm & Zylo also come with some cool instant gifts.

Elaborating more on the new contest, Mr. Anurag Kontu, Head of Marketing, Sony Ericsson Mobile Communication India, said, "Sony Ericsson has been synonymous with bringing something different for its users time and again - whether its through our remarkable portfolio or mind boggling consumer campaigns. With the 'Shopping with Kareena' campaign, we have once again created a one-of-its kind promotion keeping in mind the festive fervor when consumers have shopping at the top of their to-do-list! To make that activity a once in a lifetime experience, what better way than to shop alongside the hottest Bollywood celebrity, complete with half a million bucks in your pocket! For us, consumer experience defines success!"

So, what are you waiting for? Rush to your nearest store to pick up a Sony Ericsson phone from the vast portfolio comprising the latest addition to the much-loved Xperia portfolio - Xperia X8; the signature Xperia X10; X10 Mini and Mini Pro; the imaging marvels Vivaz and Vivaz Pro; the GreenHeart series Cedar, Aspen, Hazel and Elm or the walkman rockstars Yendo, Zylo and Spiro.

This festive season, Sony Ericsson is also extending its Xperia range with the introduction of Xperia X8, making the Xperia more accessible for its fans, by offering its star phones at competitive prices now. While the Xperia X10 is available at Rs. 27, 950, the Vivaz can be purchased at Rs. 18,850, X10 Mini and Mini Pro can be yours for only Rs. 15,000 and Rs. 16,000 respectively. The recently launched Xperia X8 comes at a festive price of Rs. 15,990, while GreenHeart Aspen and Cedar can be availed at Rs. 16,744 and Rs. 6,200 respectively.

Xperia X10 and Vivaz range of phones along with the GreenHeart series and walkman portfolio are available across all Sony Ericsson retail outlets. For more information on the products and their retail location, please call the following toll free numbers - 1800111800 (MTNL/BSNL); 39011111 (others).