After endorsing brands like Sony Vaio, Head and Shoulders and Airtel, Bollywood beauty Kareena Kapoor is taking on the mobile phone industry as she has decided to become the face of Sony Ericsson's XPERIA and Vivaz range.

During the press conference in New Delhi, Bebo posed for the cameras and happily showed off the new phones with cool graphics and lots of gadgets!

When the actress signed on to become a size zero model for Sony Vaio's new series of super thin 'Size Zero' laptops, she said that "I think in India, size zero means being slim. Every girl wants to be really slim and I think I am quite slim. India's size zero is associated with me and I am proud of that."

And while we don't know how she feels about endorsing the new mobile phone series, Sony Ericsson's Corporate Vice President & Head of Asia Pacific region, Hirokazu Ishizuka, had this to say about Kareena coming on board:

"Being one of the most widely-followed youth-icons, Kareena matches the level of energy, vibrancy, passion and fun associated with Sony Ericsson, and thereby elevates the aspiration value of the brand. We are also extremely excited about re-energizing the digital space with Kareena, as we debut her social networking that will allow her to engage with the rapidly growing digitally-evolved fan-base over various social networking platforms."

The photos of Bebo for this campaign aren't as hot as the ones we have seen in the past, but we have to say that Kareena will probably bring in a lot of revenue for Sony Ericsson as a lot of young people identify with her image.

So well done Kareena on another successful business venture! What do you think of Kareena Kapoor becoming Sony Ericsson's XPERIA and Vivaz range brand ambassador? Drop us a line.