The source further adds, "Given the presence of stars from the West, it makes sense for the makers to present the movie to a global audience though the film festival in the south of France. Buzz is that the makers are now even planning to cut down the running time of the film and dub it entirely in English for a proper release. They want to treat Kambakkht Ishq as a big international project and an astronomical amount of prints are also going to release all over the globe. It is not going to another Hindi movie with Hollywood actors but a full fledged Hollywood movie."

Incidentally, it was Eros International who'd last premiered Shah Rukh Khan and Aishwarya Rai starrer Sanjay Leela Bhansali's Devdas at Cannes and the lead pair had walked the red carpet with Hollywood biggies.

Sajid Nadiadwala, says, "We are trying to do something big given that we have people from Hollywood and Bollywood together in this film. We want to play on that and take advantage of this strike and make it work in favour of our film. We are talking about Cannes but nothing is confirmed on that front as yet. But one thing is for sure, that the kind of release plan we are making for Kambakkht Ishq, none of it has ever been witnessed in Indian market before."